Mrs Porter Calling by A.J. Pearce is the third book by the author with the setting of WW2 London and the problems of running a women’s magazine called Woman’s Friend.
It begins in April 1943. Emmy Lake had begun knowing nothing about journalism but she’s now really confident about what she’s doing. She’s the agony aunt and she really wants to help the many readers who write in asking for her help.
Unfortunately the magazine’s owner Lord Overton dies and it transpires that he has given his niece the ghastly Honourable Mrs Porter the complete ownership of Woman’s Friend. Mrs Porter is only interested in high society and the best things in life which include clothes and make-up that no ordinary woman would be able to contemplate buying. All of the readers’ favourite articles are being dropped and worst of all the problem page is going too.
Within a very short time Mrs Porter has changed the magazine from a financial success that advertisers are queuing up for space in, to a magazine that very few women are buying.
With the help of Bunty, Thelma and Guy as well as the magazine team Emmy sets about trying to save the Womans’ Friend.
As with the two previous books in this series it all feels very authentic, the author has done her research. Inevitably as it’s wartime there is sadness and disaster, but they just ‘put their shoulders back’ and get on with it, as people had to. This was another enjoyable read.